Group or mass TEXT messaging is perfect for sending out a Short Message Service (SMS) to a large group of people. For example, if you are a retail shop, you might want to send out a group coupon. If you are a restaurant, you might want to announce a new menu item. For educators, you may wish to blast out a last-minute homework assignment or remind students and parents of an upcoming field trip.
Marketers, restaurants, employers, service companies, churches, and political parties send mass text messages out to keep their contacts informed with timely, relevant, and important information. This keeps them top of mind with their user base. Even sports teams send mass text messages to blast out game-day traffic information and score updates. There are so many ways you can use this tool, the possibilities are only limited by your imagination. Get creative!
Sending a mass text message is super easy by logging in to your account at TEXT Announce and choosing a group of contacts you’d like to send to. Next, compose your message, and then schedule it to be sent immediately or on the date and time of your choosing.
One of the most beneficial features of text messaging compared to other marketing initiatives is the outstanding open rates. According to Mobile Market Watch, a recent study revealed that text messages have an open rate of 98%, compared to only a 21% open rate for email.
The Stats are undeniable . . .
- 90% of all text messages are read in under 3 minutes. (Connect Mogul)
- Text Messages have a 98% Open Rate. (Mobile Marketing Watch)
- Consumers are ten times more likely to redeem a brand offer made via mobile versus a traditional print coupon.(eMarketer)